How We Can Work Together
Three ways to partner—from embedded leadership to strategic counsel. Choose what fits your stage.
| Fractional CMO | Strategy Sprint | Advisory | |
|---|---|---|---|
| Time from Me | 1–3 days/week | 8–12 hrs/week | 2–4 hrs/month |
| Duration | 6–12+ months | 8–12 weeks | Ongoing |
| Investment | $8K–$18K/mo | $15K–$35K total | $2K–$6K/mo |
| Best For | Scaling brands needing leadership | Launches, pivots, GTM clarity | Founders wanting a sounding board |
Fractional CMO
Your dedicated marketing leader, 1–3 days per week.
For brands that need a strategic CMO but don't want the overhead of a full-time hire. I embed as part of your leadership team, setting strategy, driving execution, and building your marketing engine.
What You Get
- Strategic direction and decision-making authority across brand, growth, and ops
- Month-to-month flexibility—scale up or down as needed
- Leadership of your marketing team or coordination with agencies/contractors
- Weekly or bi-weekly strategy sessions plus monthly board-style reviews
- Direct involvement in launches, rebrands, channel experiments, team building
Brands in the $10M–$200M+ range hitting inflection points or scaling growth. You have the team or budget to execute; you need the strategic leadership layer.
Engagement Details
- Time Commitment from Me
- 1–3 days per week (flexible, based on your needs)
- Typical Duration
- 6–12 months (month-to-month after initial onboarding period)
- Your Team's Commitment
- Weekly or bi-weekly alignment calls (1–2 hours); monthly deep-dive sessions (2–3 hours)
- Billing Model
- Monthly retainer (scope and pricing discussed in initial call; typically $8K–$18K/month depending on hours and complexity)
- How It Works
- You have direct access; I act as your de facto CMO with clear decision-making boundaries and escalation paths
- Time to Momentum
- 30–60 days (strategy clarity, quick wins on biggest bottlenecks; measurable progress by month 3)
- Deliverables
- Monthly strategy reviews, quarterly roadmaps, team recommendations, initiative leadership, metrics dashboard
Strategy Sprint
A focused 8–12 week engagement to build your go-to-market plan.
When you need clarity fast. We'll define positioning, customer narrative, channel strategy, and a clear roadmap to execute against. High-intensity, outcomes-focused work designed to unblock growth or launch.
What You Get
- Weekly working sessions with clear agendas and outputs
- Finished GTM strategy: positioning, ICP, messaging, channels, launch plan, metrics
- Internal alignment—cross-functional discovery and stakeholder clarity
- 90-day execution roadmap your team can run with immediately
- Post-sprint support to ensure strategy translates to action
Series A/B founders, new product launches, repositioning, performance plateaus, or leadership transitions. You have execution capabilities but need strategy locked in.
Engagement Details
- Time Commitment from Me
- 8–12 hours per week (focused, outcome-driven sessions)
- Total Duration
- 8–12 weeks (fixed timeline, with defined deliverables at each gate)
- Your Team's Commitment
- 5–6 hours per week (1 weekly working session + 1–2 async prep/decision blocks)
- Billing Model
- Project-based fee (typically $15K–$35K depending on scope; paid 50% upfront, 50% on delivery)
- How It Works
- Intensive collaboration: weekly sessions with you, your leadership, and functional leads; working documents shared in real-time
- Time to Momentum
- 2–3 weeks (clarity emerges fast; draft strategy by week 3, final roadmap by week 8)
- Deliverables
- GTM Strategy document, positioning/messaging guide, channel roadmap, 90-day execution plan, success metrics + dashboard template
Advisory
Strategic counsel on an ongoing or project basis.
For founders, boards, and execs who want a trusted voice on growth strategy, messaging, or major decisions. No team reporting—just advisory-level thinking and pattern-matching from experience.
What You Get
- Monthly or quarterly strategy sessions (or ad-hoc as needed)
- Pattern-matching: "Here's how other brands solved this"
- Sounding board on hires, channel shifts, pivots, fundraising narratives
- Introductions and connections when relevant
- Flexibility to scale up or down as your needs change
Founders or CMOs who want a seasoned advisor without full-time commitment. Boards needing growth expertise. PE-backed teams seeking fresh strategy perspectives.
Engagement Details
- Time Commitment from Me
- 2–4 hours per month (scheduled calls + async input on decisions)
- Typical Duration
- Ongoing or 12+ months (month-to-month, no long-term lock-in)
- Your Team's Commitment
- Monthly or quarterly calls (1.5–2 hours); async input on key decisions
- Billing Model
- Monthly retainer (typically $2K–$6K/month) or project-based for specific engagements
- How It Works
- Regular cadence of scheduled calls; you can request urgent time for major decisions; mostly advisory, not hands-on execution
- Time to Momentum
- Immediate (you get a strategic perspective and decision clarity within your first call)
- Deliverables
- Strategy recommendations, decision frameworks, written summaries of key calls, introductions as relevant
Your First Call
What we'll cover in 30 minutes:
- Where you are: Revenue, stage, team structure, current marketing setup
- What's working (and what isn't): Top channels, biggest bottlenecks, what keeps you up at night
- Where you're trying to go: Growth targets, new markets, launches, or shifts in strategy
- What you need: Fractional CMO, a sprint, or ongoing advisory?
- Whether I'm the right fit: Honestly. If I'm not, I'll point you toward someone who is.
I've had hundreds of these conversations. Most take 25 minutes, not 30.
No pitch deck. No pressure.
Just a straightforward conversation.
Not sure which model fits? That's exactly what this call is for.
Schedule a 30-Minute Call Or email me directly if you prefer to introduce yourself first.